Gone are the days when you would place an ad in the paper or a home publication and wait for the phone to ring. Up until recently, it was all about page rank on that all mighty search engine. In order for your website to rank high, you need to have the right key words, back links and good content. Those rules still apply, but it’s also about being found through other media. Having a website isn’t enough in order for us to reach our demographics or potential customers, we are on facebook, LinkedIn, twitter and are blogging.
I have to admit that I was beginning to worry when no one indicated that they liked us on facebook, or wanted to follow our tweets or commented on our blog. The marketing experts on social media said it can take months, or even years, before you start seeing it translating into increased customer loyalty and sales. (Yikes!)
Matt Ambrose, a blogger on Socialmediatoday.com breaks down the pros & cons of social media marketing and offers some great insight on how to improve your customer loyalty and market your brand. Full article.
Social media isn’t for the thin-skinned either. You need to be able to deal with criticism and negative comments or the realization that no one is following you or interested in what you have to say.
We received a comment yesterday from a blogger in the construction industry that indicated that our blog was great although she “didn’t agree with some of the posts”. She didn’t elaborate what she didn’t agree with, but that’s ok. We are just happy that she read our post and said that she would continue to read it and that’s what social media is all about.